Azul Hotels by Karisma introduces Nickelodeon Experience

GOURMET INCLUSIVE® RESORTS ATTRACT FAVORITE NICKELODEON CHARACTERS TO PARADISE FOR SPECIAL VACATION EXPERIENCES THAT EXCITE KIDS AND FAMILIES

MIAMI (March 23, 2015) — Karisma Hotels & Resorts is pleased to introduce the Nickelodeon Experience at Azul Hotels by Karisma, a premier collection of family-friendly Gourmet Inclusive properties in the Riviera Maya, Mexico. Debuting at Azul Hotels by Karisma in summer 2015, the Nickelodeon Experience – representing a landmark collaboration between Nickelodeon, a division of Viacom Inc. (NASDAQ:VIAB and VIA), and Karisma Hotels & Resorts – will bring playful twists to unforgettable family vacations.

With the Nickelodeon Experience, parents will have the chance to be heroes to their kids, giving them a unique opportunity to see Nickelodeon characters including Dora the Explorer, SpongeBob SquarePants, and the Teenage Mutant Ninja Turtles. The journey will begin with custom kids’ check-ins, Nickelodeon Concierges, a Nick Toy Lending Library, and special Nickelodeon themed amenities and will continue with character dining opportunities, character meet & greets and the themed Azulitos Playhouse by Nickelodeon

“We are thrilled to partner with Azul Hotels by Karisma to bring upscale fun to all ages,” said Gerald Raines, Senior Vice President, Global Nickelodeon Recreation Partnerships. “The touch points and authenticity behind Karisma’s Gourmet Inclusive® vacations combined with Nickelodeon’s iconic characters are sure to make for lots of laughs and quality time among families.”

“Nickelodeon is a favorite of families around the world and we are very excited to present unique ways for kids and their parents to embark on vacation adventures alongside Dora, Boots, SpongeBob, Patrick, and the Teenage Mutant Ninja Turtles,” said Rafael Feliz Jr., Corporate Brand Manager at Karisma Hotels & Resorts. “The Gourmet Inclusive® Experience at Azul Hotels by Karisma is centered on creating memorable moments. We can’t wait to take it to the next level, mixing special with silly to satisfy every craving.”

PLAYFULNESS IN PARADISE

Prepare to start playing upon arrival. Kids will be handed a Slime smoothie and will be happily entertained with an iPad that enables them to journey through the Nickelodeon Experience, and play games. All while, parents may check-in while enjoying a complimentary glass of champagne and cool towel.

Throughout their stays, guests may find themselves face-to-face with SpongeBob SquarePants or Dora the Explorer, high-fiving Michelangelo on the way to the pool, and catching a glimpse of Boots or Patrick while waiting to be seated for dinner. Such surprise encounters will keep kids on their toes and smiling throughout their stays. Further, scheduled Meet & Greets and Photo Opps will be available for private bookings and once weekly on the Nickelodeon Orange Carpet.

NICK KNACK PACKS

Families will have the opportunity to purchase Nick Knack Packs upon booking their stays for an additional fee. The Nick Knack Packs will include a variety of branded, age appropriate products that enhance the kids overall experience. Plus, parents will feel at home as these elements will be incorporated in a modern way, perfectly pairing Nickelodeon’s brand with the luxury feel of Azul Hotels

FOODIE FUN WITH FRIENDS

Who says you can’t play with your food? The Nickelodeon Experience will include an array of innovative and downright funny food and beverage options. Featuring quality ingredients and a la carte dining – cornerstones of the Gourmet Inclusive® Experience at Azul Hotels – each themed restaurant will reflect the brand with unexpected colors, imaginative food samples, Slime Smoothies, and characters realized through tropical fruits and vegetables. Families will be able to sign up for special Character Breakfasts where adults and children alike can enjoy a nutritious, fun breakfast while dancing and taking photos with SpongeBob SquarePants, Dora the Explorer, and the Teenage Mutant Ninja Turtles. A great way to start the day at Azul Hotels by Karisma!

AZUL PARTIES FEATURING YOUR FAVORITE CHARACTERS

Guests celebrating something special will have the option to add a Nickelodeon twist to any event, from birthday parties and family reunions to weddings. Nick Concierges can ask guests’ favorite characters to make an appearance as part of an existing celebration to create an extraordinary Azul Party featuring Dora the Explorer, the Teenage Mutant Ninja Turtles, or SpongeBob SquarePants. Following a brief performance to their theme songs, characters will meet and greet with all party guests. Azul Parties can be booked for an additional fee.

AZULITOS PLAYHOUSE BY NICKELODEON

Home base for the Nickelodeon Experience at Azul Hotels will be the Azulitos Playhouse by Nickelodeon, offering a kids club that includes multi-purpose rooms, favorite characters, signature activities, themed water play areas, and modern playground structures with rope climbs, jungle gyms, and teeter totters. Azulitos Playhouse staff will be expertly trained in the Nickelodeon way, ensuring indoor and outdoor surprises for kids of all ages.

Azul Hotels by Karisma will also offer Nickelodeon retail shops, where parents and kids can find their favorite Nickelodeon products, including vacation essentials and memorable mementos, perfect for take home souvenirs for friends and family back home

A collection of Gourmet Inclusive® properties in the Riviera Maya, Mexico, Azul Hotels by Karisma, comprised of Azul Beach Hotel, Azul Sensatori Mexico, and Azul Fives Hotel by Karisma, are designed to keep all members of the family happy and engaged. Providing something for everyone, Azul Hotels by Karisma boast kids and teen clubs, splash parks, movie nights with popcorn, suites for two adults and three young children, guaranteed connecting suites for older kids, adults-only swimming and lounging areas, and nightly entertainment.

Standard rates at Azul Hotels by Karisma begin at $309 per adult, per night with two children including the Gourmet Inclusive® Experience with complete a la carte dining, premium alcoholic and non-alcoholic beverages, full-service concierge, and 24-hour room service. A la carte pricing for select elements of the Nickelodeon Experience starts at $250 for private birthday parties (up to 10 people), $145 for weddings and other private group events, $49 per person for Nick Knack Packs, and $17 per person for character breakfasts.

Reservations can be booked through a GI Vacation Consultant, or by calling Azul Hotels at 1-866-527-4762, or by visiting www.karismahotels.com.

To stay updated and learn more about the Nickelodeon Experience at Azul Hotels by Karisma, debuting in summer 2015, please visit: www.karismahotels.com/nickelodeonexperience.

ABOUT KARISMA HOTELS & RESORTS

Karisma Hotels & Resorts, an award-winning luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe, comprises an impressive portfolio including El Dorado Spa Resorts & Hotels, Azul Hotels & Villas by Karisma, Generations Resorts by Karisma, Allure Hotels by Karisma and Karisma Hotels Adriatic. Properties have been honored with the industry’s top accolades including Conde Nast Traveler’s “Top 100 Hotels in the World,” Conde Nast Traveler’s “Top 30 Hotels in Cancun,” TripAdvisor® Traveler’s Choice “Best Family Resort in the World,” and “Best Hotels for Romance,” and AAA’s “Four Diamond Award.” Karisma has received worldwide recognition for its creative approach to hospitality management and product innovations. For reservations and a full list of Karisma properties, please visit www.karismahotels.com

ABOUT NICKELODEON

Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company's portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 160 countries and territories, via more than 80 + locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.

ABOUT VIACOM INTERNATIONAL MEDIA NETWORKS

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, Channel 5 in the UK, VH1, VIVA, COLORS, Spike, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 3.2 billion households in approximately 170 territories and 40 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. Keep up with VIMN news by visiting www.twitter.com/VIMN_PR.

Media Contacts:Jennifer Wade, Alexandra McClure, Sonia Meyer or Dina Rosenberg at Glodow Nead Communications, 415.394.6500, [email protected].

VIMN Contact: Sheri Ladner, VIMN Communications, 212-846-7940, [email protected]